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With their new Joy Boots, Napa Valley's Rombauer Vineyards dip a toe into the world of fashion.

Katherine Langford
Editor-in-Chief · Thursday, October 22, 2026 at 11:14 PM · 1 min read
With their new Joy Boots, Napa Valley's Rombauer Vineyards dip a toe into the world of fashion. — 7x7 Bay Area, Napa Dining news
Image: 7x7 Bay Area

An unexpected collaboration kicked into gear in Napa Valley this month when Rombauer Vineyards, the beloved St. Helena winery that first rose to fame for its rich and buttery chardonnay, introduced the newest member of its extensive portfolio.It’s not a new estate-grown blend—it’s not even sold in a bottle. For the first time ever, Rombauer is dipping a toe into the world of fashion.At first glance, a winery joining forces with Lane Boots—the 20-year-old, Texas-based brand specializing in stylish, artisan-made leather cowboy boots—may seem a bit of a head-scratcher. But creating the Rombauer Vineyards x Lane Boots Joy Boot “felt like a natural partnership,” says Jill Gathmann, president of Lane Boots. The Rombauer x Lane Boots Joy Boots are is the distillation of the vineyards’ namesake wines in footwear form.(Courtesy of Rombauer Vineyards)“Craftsmanship and quality are the most important things for both Lane and Rombauer,” she explains. “We’re really bl

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